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NSAG In The Field · 2027

Where NSAG is
this year.

Active research sites, proposals in progress, and events NSAG is moving toward in 2027. This is what is happening right now, already underway.

NSAG Present · Confirmed Operational Role
NSAG Present
February 5–7, 2027

Hawaii Cannabis Expo

Blaisdell Exhibition Hall · Honolulu, HI

NSAG’s home market. The Hawaii Cannabis Expo is simultaneously a local industry event and a governance laboratory: emerging regulation, contested cultural claims, patient advocacy, and wellness positioning all operating without a coherent governance framework. NSAG holds a Partnerships & Sponsorship Lead role.

Active: Agency · Repair · Cultural Safety · Trust · Belonging
Proposals Submitted · Formal Pitches In Progress
June 21–25, 2027

Cannes Lions

Cannes, France

The creative industry’s annual convergence is the primary NSAG field site for brand trust governance, AI-era attention, and the measurement of what creative systems are doing to human nervous systems. NSAG enters Cannes 2027 as a founding partner research platform — the NSAG Attention & Trust Index is co-authored here.

Active: Attention · Trust · Emotional Regulation · Agency · Meaning
November 2027 · Location TBD

Global Wellness Summit

Annual · International

The Davos of the wellness industry. GWS’s own 2026 research identified “regulating the nervous system” as the next frontier of human health. NSAG is proposing a research partnership: governance measurement data from Edge Esmeralda 2027 contributing a new Wellness Governance category to the Global Wellness Economy Monitor.

Active: Full framework · Wellness sector specific
Research Sites · NSAG Deploys Measurement Tools Here
Research Target
May–June 2027

Edge Esmeralda

Healdsburg, California

NSAG’s primary intentional community field research site. 500+ founders, scientists, and researchers. The full NSAG framework is simultaneously active. Long Journey Residency application submitted. The governance experiment here produces the core dataset for the NSAG Attention & Trust Index.

Full framework active simultaneously
Research Target
August 29 – September 6, 2027

Burning Man

Black Rock City, Nevada

70,000 participants. A temporary city governed entirely by 10 explicit principles: radical inclusion, gifting, decommodification, radical self-reliance, radical self-expression, communal effort, civic responsibility, leave no trace, participation, immediacy. The most explicit governance experiment in public life. Art grant application window: October 2026.

Active: Agency · Belonging · Repair · Ecological Alignment · Economic Justice
2027 Targets · Actively Building Toward
2027 Target
May 8 – November 21, 2027

Venice Architecture Biennale

Venice, Italy

Theme: “Do Architecture — For the Possibility of Coexistence Facing a Real Reality.” Curators Wang Shu and Lu Wenyu’s premise — architecture as bodily, local, tactile — is NSAG’s thesis in physical form. The Biennale is the single most aligned institutional framing NSAG has encountered. Collateral event proposal in development.

Active: Sensory Coherence · Ecological Alignment · Belonging · Meaning
2027 Target
~October 16–24, 2027

Dutch Design Week

Eindhoven, Netherlands

350,000 visitors. 2,500+ designers. DDW’s five thematic missions — reduce, restore, rethink, reconnect, reinvent — map directly to NSAG governance dimensions. Already on the Amsterdam travel arc (October 2027). Participation application opens early 2027 — NSAG as an exhibitor or presenter.

Active: Ecological Alignment · Sensory Coherence · Belonging · Human Flourishing
2027 Target
March 15–21, 2027 · Submitting Now

SXSW 2027

Austin, Texas

PanelPicker opened June 25, 2026 — submitting this week. Session title: “The 47-Second Problem: Governing What AI Does to Human Attention.” Brand & Marketing track. SXSW is the largest conference accelerator for paid keynote careers and speaker bureau representation — UTA and others have signed speakers directly from SXSW sessions. Public voting opens August 2026. Selection by producers September–October 2026.

Active: Attention · Trust · Agency · Cognitive Load
2027 Target
November 2027

Web Summit Lisbon

Lisbon, Portugal

70,000+ attendees. The largest tech conference in the world by attendance. EU AI Act enforcement context makes the Brussels-adjacent regulatory argument land with urgency a US-based audience doesn’t feel the same way. NSAG’s regulatory tailwind argument is most powerful here.

Active: Agency · Trust · Attention · Cognitive Load
2027 Target
November 17–19, 2027

TEDNext

Atlanta, Georgia

Smaller, more personal than TED main. TEDNext asks bigger questions about life, work, and direction. NSAG’s governance-of-self argument — attention quality, meaning, belonging — fits this audience better than the enterprise-facing pitch.

Active: Attention · Meaning · Belonging · Human Flourishing
2027 Target
October 2027

AI & Big Governance Conference

Amsterdam, Netherlands

Already on the October 2027 travel arc alongside Dutch Design Week and Frieze London. The Amsterdam AI governance conversation is directly upstream of EU enforcement. NSAG’s regulatory mandate argument lands with maximum force in this specific room.

Active: Agency · Trust · Economic Justice · Cognitive Load
2027 Target
~October 13–17, 2027

Frieze London + Frieze Masters

Regent’s Park, London

85,000+ visitors. The art world’s most commercially significant week — concurrent with Mayfair gallery week and major auction sales. Frieze governs trust, attention, and belonging across the luxury cultural economy. JBD, CLR, and FNM press credentials are potential access routes. On the October London → Amsterdam travel arc.

Active: Trust · Attention · Belonging · Cultural Safety